About Us

UK Italian Charms is run by Mhairi McAdam and is a subsidiary of the parent company MP3 Backing Trax Ltd. Our involvement with internet marketing and online ordering systems and supplies dates back to the late 90's - that maybe doesn't seem long ago to you, but in internet terms, that's virtually way back in the dinosaur era (when websites were little more than pages of text)!

UK Italian Charms was set up in 2004, well before the UK had even heard of Italian Charm Jewellery, and we are proud to have been in at the beginning and helped grow the popularity of this great style and fashion accessory.

Our years of online trading has taught us that, in general, retail shops who also have a website rarely manage to trade effectively online. To be able to offer the sort of massive discounts that we like to offer our customers, we knew that overheads had to be kept to a minimum so that we could pass those great savings on to you, our customers. You'll never see UK Italian Charm shops at your local shopping mall...which means you'll never need to pay between £10 - £15 per Charm (yes, that's right...that;s what you'll pay for these great products in your local high street - go take a look)!

As new Charm styles are introduced, our Product catalogue increases but don't expect to see tens of thousands different charms for sale on our website - many Eastern manufacturers have recently been attempting to flood the market with lots of poor quality merchandise so don't be fooled. Every single Charm in our stock room has been hand-picked so that you are assured the very best quality jewellery. When it comes to Italian Charms, quality wins over quantity every time. You would never wear cheap jewellery so we say "Don't wear cheap charms"